Mobile-shopping-habits-revealed
A recent survey conducted on a test population of 4000 US consumers revealed that 15 % of the group used mobile devices to purchase goods. Another 50% opined that they used the mobile to confirm availability and prices of commodities. Another 15% opined that they used their mobile devices to compare prices at different stores.20 % used their mobiles to make shopping list and two thirds of the surveyed people indicated that they were aware of the potential use of mobile phones in shopping. The study was conducted by Sterling Commerce, an AT&T Inc. Company and Demandware Inc.
15 Sep 2010



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